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	<title>Web Communications</title>
	<link>http://blog.web-insight-fia.com</link>
	<description>Website redesign - performance analytics, design tools and tips</description>
	<pubDate>Fri, 05 Mar 2010 02:15:29 +0000</pubDate>
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		<title>Part 4 Conducting a Website Performance Audit</title>
		<link>http://blog.web-insight-fia.com/2010/02/11/part-4-conducting-a-website-performance-audit/</link>
		<comments>http://blog.web-insight-fia.com/2010/02/11/part-4-conducting-a-website-performance-audit/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 19:13:37 +0000</pubDate>
		<dc:creator>Peter de Gosztonyi</dc:creator>
		
		<category><![CDATA[Performance Improvement]]></category>

		<guid isPermaLink="false">http://blog.web-insight-fia.com/2010/02/11/part-4-conducting-a-website-performance-audit/</guid>
		<description><![CDATA[




  

Now is the time to introduce the performance analysis element to the process. An audit can be a scary concept especially when one considers the association with taxes. Fear not this is not even remotely the same, it is really a complete review of what you have and what you are doing with [...]]]></description>
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		<title>Part 3  Establishing your Website Objectives</title>
		<link>http://blog.web-insight-fia.com/2010/02/05/50/</link>
		<comments>http://blog.web-insight-fia.com/2010/02/05/50/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 19:38:55 +0000</pubDate>
		<dc:creator>Peter de Gosztonyi</dc:creator>
		
		<category><![CDATA[Performance Improvement]]></category>

		<guid isPermaLink="false">http://blog.web-insight-fia.com/2010/02/05/50/</guid>
		<description><![CDATA[

If you don&#8217;t have a clear website objective statement, or is not well documented.  Then one can use the same approach used for the organization objectives in the previous post ; however this is a lot easier when an organizational vision exists. Again a brainstorming type session is the best approach where the organization’s executive [...]]]></description>
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		<title>Performanc Analytics - where to start your website optimization</title>
		<link>http://blog.web-insight-fia.com/2010/02/03/performanc-analytics-where-to-start-your-website-optimization/</link>
		<comments>http://blog.web-insight-fia.com/2010/02/03/performanc-analytics-where-to-start-your-website-optimization/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 16:09:01 +0000</pubDate>
		<dc:creator>Peter de Gosztonyi</dc:creator>
		
		<category><![CDATA[Performance Improvement]]></category>

		<guid isPermaLink="false">http://blog.web-insight-fia.com/2010/02/03/performanc-analytics-where-to-start-your-website-optimization/</guid>
		<description><![CDATA[



The obvious place to start is how to attract visitors. First of all one must need to know how successful the existing website is and what works and what doesn’t since a lot of effort has gone into the past website design so there must be something that is worth keeping.
Benchmark
Benchmarking is to identify what [...]]]></description>
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		<title>Performance Analytics - A Website Journey to Website Optimization - Part 1 Getting Started</title>
		<link>http://blog.web-insight-fia.com/2010/02/01/performance-analytics-a-website-journey-to-website-optimization-part-1-getting-started/</link>
		<comments>http://blog.web-insight-fia.com/2010/02/01/performance-analytics-a-website-journey-to-website-optimization-part-1-getting-started/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 18:57:12 +0000</pubDate>
		<dc:creator>Peter de Gosztonyi</dc:creator>
		
		<category><![CDATA[Performance Improvement]]></category>

		<guid isPermaLink="false">http://blog.web-insight-fia.com/2010/02/01/performance-analytics-a-website-journey-to-website-optimization-part-1-getting-started/</guid>
		<description><![CDATA[



 Starting the journey to improving website performance
Web-Insight provides consulting services to large and small organizations on how to improve and measure their website performance. We have been involved in just about all of the stages of website redesign from full web redesign frameworks, information architecture to home page benchmarking. Our clients range from the [...]]]></description>
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		</item>
		<item>
		<title>Taking Control of your website - another design myth?</title>
		<link>http://blog.web-insight-fia.com/2009/11/25/taking-control-of-your-website-another-design-myth/</link>
		<comments>http://blog.web-insight-fia.com/2009/11/25/taking-control-of-your-website-another-design-myth/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 19:51:51 +0000</pubDate>
		<dc:creator>Peter de Gosztonyi</dc:creator>
		
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://blog.web-insight-fia.com/2009/11/25/taking-control-of-your-website-another-design-myth/</guid>
		<description><![CDATA[Web design is for professionals - how many times have you heard that? As a small business with limited budgets and lots of competition and minimal expertise with web design, can you really afford a professional web design service and are there better ways to get a professional website on line.
When you scan the Internet [...]]]></description>
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